When Freddie met Lilly
When Freddie met Lilly is an exclusive Bridal and evening wear label in the heart of Brisbane, Australia; launched in 2012 by Fashion Designer Vanessa Hoe.
After working for 21 years in the Australian Fashion industry, Vanessa saw an opening in Boutique Bridal, and sought to deliver an individualistic bridal experience to her clientele. An experience at When Freddie met Lilly extends luxury comfort, and privacy to clients, with a focus on one on one customer service – all within a stylish, architecturally designed studio.
When Freddie met Lilly create distinctive evening and bridal designs which celebrate women as beautiful spectacles. A When Freddie met Lilly gown is timeless, with designs that fuse high fashion red carpet, old hollywood style and silhouettes from the worlds of Ancient Greece and Rome. They are modernised with current cuts and colour trends, but seek to be a bespoke piece for the wearer.
All fabrics are internationally sourced, with focus on utilising European laces, pure silks and romantic floaty fabrics such as chiffon and kabeya tulle. At When Freddie met Lilly, we endeavour to deliver custom design for our client’s weekly, but formally release two Evening and Bridal collections twice annually. We have a successful and fast turnover rate, and clients are offered made to measure and international sizing options.
A When Freddie met Lilly bride is a warm soul, a bohemian and a romantic – a lady with a love for the sunny Australian landscape and a sense of adventure. Speaking of adventure, Vanessa has recently travelled to New York for the International Bridal Market! The latest collection, Dakota, was so well received that you can now find a range of these beautiful gowns stocked in North Carolina, Georgia, Minnesota and Florida – just to name a few places. The girls had some fun doing a fabulous photoshoot on the last day of their time in New York. Can you just imagine the images you would get from having the Brooklyn Bridge and New York Skyline as the backdrop to Vanessa’s designs? Well you don’t have to – check them out on the When Freddie met Lilly Instagram.